IG Stories Camera Tip
Have you ever wanted to take pictures for your IG story outside of the IG app but then they aren’t the right aspect ratio for stories? This is a super easy, quick fix that you can do on all newer iPhones!
Step 1: go to your camera app & select the photo option
Step 3: click on 4:3
Step 2: swipe up so you can see this menu bar
Step 4: switch the aspect ratio to 16:9 and take your picture
Video Tips & Tricks
How to film videos tips:
1. film in clips. don’t try to film all in one. do each part in chunks. if you are doing tips. do them one at a time untill you get the perf clip. I like to film the clip and then if its not good delete and film the clip again.
2. GOOD LIGHTING. I like to use the natural light from Mama Earth.... film infront of a big window during the day or get a ring light to film at night.
3. Have fun with it. My favorite *and the ones that do good* are the ones I did off the wimb and don't think to much about. they were easy. they were fun and they were natural. the audience likes this because it feels more relaxed! ✨
Intuitive Design
At Groove Street we intuitively design EVERYTHING. But what is design intuition?
Design Intuition is when you get out of your head and into your heart to design. You design with the purpose of the energy if the biz shows up exactly how it wants to in the world. When we design intuitively, we use the concepts of design they teach in school second. First we trust our gut. We get our brain out of the way. We get our should's out of the way. We get the examples out of the way. We go straight to the feeling.
Intuitive design takes a little long, it requires more attention. It requires you to be in the zone. It requires you to feel. That's why it's so EPIC.
Intuitive design stands out because it feels different. Everything has a reason. It is purposeful. It is TRUTH. It stands out because of the love infused in it.
Intuitive design is here to spread love one design at a time.
The Groove Street Feeling
You know that feeling you get when you see a picture pop up in your camera roll that reminds you of a moment when your soul felt warm? Maybe it’s a touch of nostalgia or butterflies that feel like they are filling your whole chest or maybe it just brings a wide smile across your face for reasons unknown. That right there is the feeling we try to bottle up and deliver with our work.
Branding, websites, social media content, etc. should evoke emotion - if they don’t, what’s the point? We want our work to bright lightness to your soul that surprises you. We work based off of the feeling of it all. Plenty will say that there is a meticulous formula to design, that you should follow certain steps or that point c can only be reached by going through a-b. Well, that’s not how we operate. We go off of gut feelings, the ones that evoke those deep emotions that overtake your whole body. We believe that in order to get to point c, there’s a wider set of options than just a & b. We create designs that feel good. Design is more than just making something look good - it’s about making your soul feel at home and we’re here to build the structure.
xx,
Lauren
How to Start the New Year on the Right Foot
Here are four great tips & tricks to start the New Year off right!
Reflect back on what you’ve done so far, when you look back on how far you have come, this inspires you and lights you up to do stuff for next year!
Set up time for yourself, to dream, play and write out what you come up with…don't put limits on it. Just dream out some things you want to explore and do in your biz.
Get organized, take a little time to update and and organize your flows, messaging, websites bios etc.
Ask what feels tight/chaotic/nerve-racking/not excited to show off in your biz right now and see where you can get extra support or help. ….Maybe it's accounting, or your branding, maybe your podcast….then look into course, podcasts, resources, people that can help you.
The Importance of IG Business Accounts
Did you know that over 80% of Instagram users follow a business and over 200 million Instagrammers visit a business account every day.
Having a social media account is one of the best ways to get your business out there and expand your reach. So many people are on social media and you never know who might click on your page.
It is an amazing way to market yourself and your business and share what you have to offer. Social media makes it easy and quick for your audience to see how your business will benefit them!
Social media is such a great way to establish yourself as an expert in the field. You can show what you know and why you are passionate about your business.
Connecting with your community is also important as it puts a face and personality behind the business. When people feel like there is more than just a business, they will be inclined to support the business more.
*statistic from: www.oberlo.com*
How We Drop Into The Vision
How do we drop into the vision of your brand? ✨
We start off designing for where your business is going, not where it's at right now because it has to be an energetic match for what you're calling in. Every design that we create should feel like an uplevel for your brand.
Most people have a dream & a big vision. We turn that big dream into designs that are aligned with your brand.
In order to bring that design to life digitally, it is important for us to understand the energy of the vision & the feeling you want people to have when they are interacting with your brand. To do this, we ask questions like what motivates your brand, how would your brand dress if they were a person, what kind of music feels like a match for their brand, and what their dream office looks like.
Our biggest intention is to make sure the designs match exactly what you have in store for your brand. ✨
Create Space for Downloads
Create the space for downloads.
Currently getting schooled in this, and I would like to turn your attention to @happyearthhabits Tik Tok for today’s lesson.
video 1: eco-friendly thanksgiving... a tik tok talking about how to be more eco friendly during thanksgiving. I do this every year, most people do this. I was kinda feeling like “i should post this”... results: 1.3k views in 4 days.
video 2: I was cleaning and got the ping to film this video about my eco-friendly toilet paper and put it on tik tok asap... so I did. It flowed. It felt GOOD. It felt easy... results: 35.3K views in 5 hours.
This isn’t to say that views are the most important thing. it’s a reminder that when you get the ping. when your business taps you. go. Do the thing. There is a reason for it.
The lesson is... you have to make space to hear it. You have to slow down to notice it.
Rebel Energy
Tap into the rebellious teenager inside of you. that rebel energy is so important when you are starting your own thing.
For a while, I used to think my rebellious side was "unconscious" or "unhealed" but the more I worked on it the more I realized that this is actually my secret sauce. The rebel inside of me is the genius that inspires change. I get fired up at the way things oppertate in this world sometimes. I get spicy about things. I usually say "okay watch me do it my way".
There is a difference between being triggered by something and wanting to rebel against it. Being triggered usually allows for massive healing. and don't get me wrong in the beginning I was triggered about a lot of things that I am rebelling against right now. The key to mastering the inner rebellious teenager and using it to create massive change is to heal the triggers and then use that energy and passion to inspire your next moves.
The rebel inside of me is here for taking risks, is here for the rush that comes when limits are pushed, the rebel inside of me is here for it all.
#EntrepeneurLife
I have been working through not subscribing to the norms of #entrepreneur life
"you can start your own thing after you have worked in corporate for a long time"
"you should wake up at 7 so you can be in the office by 9"
"you should have one business that's it"
"you have to do it this way to scale"
... and it goes on.
but I lovingly say F*CK that. I have to remember not to compare or copy and paste. My mission is different, my zone of genius is different, I am here to do things differently.
I am here to write my own story of what a successful business looks like. And so are you. This is your reminder, that you might not be creative at 7 in the morning, you might not have had the perfect resume to back up what you are doing and you aren't supposed to scale in the same way that every other business in your field does. THAT IS THE POINT.
go change the game. go do things differently. the world needs you to do it your own way.
Our Fundamentals
A look into GrooveStreets fundamentals ✨✍🏼💻
GrooveStreets mission and vision are so important and are the foundation for almost everything we do around here.
Our mission helps us define WHAT we do and our vision helps us define WHY we do it so we can have the clearest picture and can be truly authentic when working with clients.
Mission Statement:
Our mission is surrounded by helping businesses come to life by creating high vibe designs and content so they can show up and stand out authentically in the world (online and in-person)
Vision Statement:
Our vision is centered on us believing that your business is a huge way to make a change on the planet. We want to help support people doing that (aka help create a world where we people can follow their passion, do what light them up, and make their dreams come true)
Creating what you want is always our vibe here at Groove Street.
It is our goal to take your brand vision and combine it with our vision and create your dream branding that is high-vibe and aligned with all the intentions ✨
We believe your brand is more than just a logo, it is how people feel your vision and remember your brand! It is such an important part of your business.
What is Groove Street?
What is Groove Street?
We ARE a company that…
• Has a deeper connection with our clients
• Designs with intention and awareness of the energy of the business
• Takes risks, push the boundaries, expand brands aligned potential
• Helps our clients be relevant and stay ahead of the curve
• Gets excited when we see our clients crushing it
We AREN’T a company that…
• Just does graphic designs
• Just copies and pastes stuff
• Is in it just for the money
• Plays it safe
• Half asses things
We are different and we are proud to be different ✨
Soulful Captions
Currently debating creating a soulful caption or just using✨vibes✨ (tap for more on this)
Captions are where the moneys at. The longer people stay on your post the better it’s going to do. So meaningful/knowledgeable/soulful captions are you not only going to keep people reading your post longer, they’re going to help you engage with your audience, build meaningful relationships, teach valuable things. This is how you create a strong and loyal community on your platform.
Just like you would in person. You want do you want depth but you also want fun. so yes, ✨vibes✨ is great but can we spice it up? can we add some soul in it.
Why Conscious Business Works
why conscious business works 👇🏼👇🏼
the new way of doing business is called "conscious business" and conscious business is this buzz word that gets thrown around all the time because it's the HOT thing. but do you want to know the reason why conscious business is working so well and everybody wants a piece of it?
it's because conscious business is happening from the heart, not the head. and people are sick and tired of products and services feeling empty, basic and manipulative. the strategy of conscious business is rooted in deep connection, the sales are rooted in genius innovation, the community is built off of legit stoke. it's real. its authentic. it's true and it's coded in love, because every damn delicious thing is being made from the heart.
to all my favorite biz owners, thanks for doing biz from the heart! takin names and makin change ;))
Authentic Content
It will never work if you are just copying and pasting ideas from something or someone else. the thing that makes conscious business work is being authentic and staying in alignment with your vision.
Stop looking at what other people are doing and start feeling into what your heart wants for your business.
Businesses in today’s world are being asked to show up authentically. They are being asked to be truly themselves. They are being asked to push the boundaries. And they are being asked to operate with heart. This doesn’t happen by copying pasting what somebody else is doing this happens by dropping into your heart and staying in your truth
Intentions for IG Content
MY FAV INTENTIONS FOR CONTENT👇🏼
there is so much *stuff* on social media. people can feel when it’s “just posted” or if it’s posted with IN👏🏼TEN👏🏼TION. that is why intention is the secret sauce to making change on da gram’
* I am posting this with the intention that my heart is felt and my voice is heard
* I am posting this with the intention that somebody get inspired
*I am posting this with the intention of connecting with more of my people
* I am posting this with the intention of sharing the knowledge
so are you ready to add the energetic secret sauce to your post?
Full Send Energy
It’s all about taking the jump. Get comfortable with FULL SEND ENERGY because that is how you create the life you want.
The reason things work for somebody is because they do it. They take the risk, they make the first move. You miss 100% of the shots you don't take… but once you start taking the shots, you will realize the universe is much more excited to give when you are shooting big.
Everything I do scares the shit out of me slightly, but that's my sounding board as to if I should do it or not. If it doesn't scare me a little, I’m not playing big enough. It’s my responsibility to the life I am creating and the business I am building to take all the shots and play in the FULL SEND world.
Without taking the leap of faith, I wouldn’t have the kick ass team working for me, I wouldn’t be working with the brands I get to work with for @groovestreetcreative and @happyearthhabits and I sure as shit wouldn’t be having as much fun as I am having.
So here’s to gettin’ comfy with FULL SEND ENERGY
Operating in Full Alignment
Operating in full alignment, trusting the highest light and my connection, and only creating from a place of joy is my business plan.
Okay yeah, there is some strategy that goes into it but the remaining 80% is not what they teach you in business school.
Operating in full alignment looks like only doing things that are “f*ck yeses”, it looks like pursuing things that truly light you up. It feels easy and fun. It ensures that you are being your authentic self all of the time which = thriving in your business decisions
Trusting the light and my connection looks like pausing and asking for the highest light and guidance to work through me. Asking guidance to help make my decisions, help equip me with the resources I need, help connect me to the people we are here to help.
Only creating from a place of joy looks like bringing light to the planet. Standing out, and making change. Creating from joy, creates a ripple, it inspires people. Joy is innovative. Joy is healing.
Human Design In The Workplace
Human design has been one of my fav tools to understanding how I work and how my team works because we try to keep everybody in their zone of genius, we’re all manifesting generators here at Groove Street 😎✨
What’s your human design?
3 Ways to Up Level Your Brand
Conscious Tip No. 1: Keywords are…well, key
Canva elements are the bomb.com when you don't want to spend hours drawing out the shape or design you're looking for! Here are some of our favorite keywords to use:
watercolor, pattern, stroke, oversaturated gradients, aesthetic, brutalist, minimal, freeformpro, frames, film portrait frames, circles, lines, gradients, blobs
Conscious Tip No. 2: Templates are a lifesaver
Canva templates are a great way to make quick and easy content for your business. All you have to do is pick a template that suites your needs by using keywords on the "templates" tab. Once you find the one you love, customize the colors/fonts/pictures/copy. It's that easy!
Canva templates are great for website graphics, IG posts, Reel/Igtv covers, IG stories, newsletters ;), and more!
Conscious Tip No. 3: Seamless Carousels
Seamless carousels are a great way to showcase content that otherwise is too large to fit in a single image on IG. Seamless carousels allow a continuous scroll of an image - this is great for mood boards, showcasing clients, etc.
Create custom dimensions for your image, multiple the number of squares you need by 1080. (e.g. 5 squares = 5400)
The dimensions should be the multiplied amount, 5400 in this case, by 1080.
Once the image is created, click show ruler and drag the guides out in multiples of 1080.
Create your image and then export it as a PNG. Upload the image to the Unsquared app.
Choose how you want the graphic to be divided, in this case 5 squares.
Save them to your phone and post the images in a carousel format on IG in the correct order.
Be amazed that you've upleveled your graphics that easily!!