Case Study:
Client: The Zone
Industry: Sports & Mental Health
The Results
Visually stunning website that meets sports industry design standards.
Seamless site migration with improved scalability.
Custom animations and interactive elements without compromising site speed.
Enhanced SEO and optimized messaging.
ADA-compliant platform for institutional use.
The Solution:
Developed a dynamic, high-performance website with a bold, inspired design.
Migrated from Wix to Squarespace to support The Zone’s long-term growth.
Custom built animations and interactive features while maintaining a low HTML to page content ratio to ensure site speed and SEO.
Created and optimized all site copy and messaging.
Seamlessly transferred 40K+ user profiles, blog content, and video assets into a more integrated marketing system and flow.
Ensured full ADA compliance to meet accessibility requirements.
The Challenge:
The Zone needed a highly engaging website that met the high design standards of the sports industry while balancing content, functionality, and performance. The site required custom animations, a strong visual identity, and optimized messaging to enhance brand positioning. Additionally, the platform had to migrate from Wix to a more scalable solution while ensuring ADA compliance for collegiate and professional athletic programs.
